Jul
24

Dataxu Partners with Aircast to Launch Southeast Asias First Programmatic DOOH Offering

first_imgDataxu Partners with Aircast to Launch Southeast Asia’s First Programmatic DOOH Offering MTS Staff WriterMay 9, 2019, 7:54 pmMay 9, 2019 dataxu, the leading global software provider for marketing professionals, has announced a partnership with Aircast to offer Southeast Asia’s first ever programmatic digital out-of-home (DOOH) media inventory for brands and agencies in the PhilippinesAircast is a DOOH provider based in the Philippines, with most of their screens located in metropolitan Manila. DOOH refers to the distribution of dynamic content across digital screens in public spaces, allowing brands to connect the dots between online data and offline media with digital attribution.The partnership gives dataxu a first-mover advantage to offer its clients real-time reporting for DOOH in the Philippines alongside other digital media buys.Alvin Wong, Regional Director SEA at dataxu, commented on the partnership, “The Philippines is one of the fastest growing digital markets in the region, and it’s therefore very exciting to partner with Aircast to bring Southeast Asia’s first programmatic DOOH solution to Manila. This partnership will empower media planners to plan DOOH much more effectively within a larger holistic, cross-channel media context in the Philippines, and hopefully will set a benchmark for other markets to follow.”Marketing Technology News: Demandbase ABM Ecosystem Launches to Connect Technology, Software and Data Providers for Better ABM ExecutionBrian Conde, General Manager at Aircast, added, “We’re thrilled to announce this partnership between dataxu and Aircast. With our strategically placed Aircast screens offering higher viewership than other formats, marketers will be able to cut through the clutter and take advantage of the wide reach to connect with audiences. Together, this partnership has paved the way for scaling digital out of home programmatically in the region.”Marketing Technology News: Sales Performance International Announces Sales Performance Tools for SPI-1The partnership between dataxu and Aircast offers brands and agencies exclusive inventory to 150 sites in total, with a daily viewership of over 120,000. Advertisers can target audiences by selected tourist destinations or cities, by time and date, and specific live weather conditions.Marketing Technology News: Junxure Announces Deep Integrations with Orion, Constant Contact and MyRepChat Alvin WongdataxuDOOHMarketing TechnologyNewsPhilippinesprogrammatic DOOH solution Previous ArticleUberflip Named a Contender in Content Marketing Platforms for B2B Marketers for the First Time by Independent Research FirmNext ArticleParsec Launches Adelaide: The First Performance Tool for Brand Marketinglast_img read more

Jul
24

MobileIron Names Jeroen Nooijen Vice President of Sales for Asia Pacific and

first_imgMobileIron, the company to introduce the industry’s first mobile-centric, zero trust enterprise security platform, announced the appointment of Jeroen Nooijen as Vice President of Sales for Asia Pacific and Japan. Based in Singapore, Jeroen is responsible for MobileIron’s go-to-market and channel strategies across the region, including partner alliances, customer acquisition and sales operations.Marketing Technology News: Medallia Announces Launch of Initial Public OfferingJeroen brings more than 20 years of leadership experience in the enterprise networking infrastructure and security industry with a proven track record in building high-performing sales teams to accelerate market expansion. Before this appointment, Jeroen scaled MobileIron’s business in Europe, the Middle East and Africa through Benelux as a director and most recently as Vice President for EMEA North, West and South. He also led sales teams at Trapeze Networks and Radware.Marketing Technology News: SeQuel Response Hires New Director of Marketing to Propel Brand Awareness“The addition of Jeroen, a highly seasoned technology sales leader, to the Asia Pacific team comes at the most opportune time as MobileIron launches the world’s first mobile-centric, zero trust strategy that makes the mobile device your ID and secure access to the enterprise,” said Greg Randolph, Senior Vice President Worldwide Sales at MobileIron. “Armed with extensive experience helping EMEA enterprises recognize the need for a robust mobile-centric enterprise grade solution over the last six years, we are confident that he will propel the adoption of MobileIron’s revolutionary zero sign-on technology that completely eliminates passwords amongst our Asia Pacific customers.”Jeroen holds a degree in Business Administration from Fontys University of Applied Sciences in the Netherlands.Marketing Technology News: Nordic XR-company Bublar Group Acquires Finnish Augmented Reality Pioneer Sayduck Greg RandolphJeroen NooijenMarketing Technology NewsMobileIronNews Previous ArticleGDPR Anniversary: Consent and Data Transfer Still Concern MarketersNext ArticleNew Study Finds Insights-Driven Approach to Cross-Channel Video Leads to Successful Marketing Efforts MobileIron Names Jeroen Nooijen Vice President of Sales for Asia Pacific and Japan Business WireJuly 11, 2019, 10:30 pmJuly 11, 2019 last_img read more

Jul
24

ET Deals AMD Ryzen 7 2700x for 199 During Amazon Prime Day

first_img Maisie Williams’ Transformation is Turning Heads Tagged In et deals Post a Comment 1 Comment With the launch of AMD’s Ryzen 7 3700X, AMD’s last-gen flagship CPU has started its slow exit from the market. The Ryzen 7 2700X still offers excellent performance, however, and you can get one of these high-end processors for an almost unbelievable price of $199.99 during Amazon’s Prime Day sales event.The Ryzen 7 2700X features eight CPU cores that can handle two threads each, which enables the processor to run a total of sixteen threads simultaneously. Each CPU core is also able to run at a max clock speed of 4.3GHz and the processor as a whole has whopping 20MB of cache.Though it is no longer the top SKU from AMD, it’s nonetheless one of most powerful processors available and it can competently compete with Intel’s Core i7 products. Marked down from its original retail price of $329 to $199.99 for Prime Day, the Ryzen 7 2700X also costs less than half of what the new Ryzen 7 3700X is listed for.You can also get the even faster AMD Ryzen Threadripper 2950X that comes loaded with 16 cores marked down from $899.00 to $499.99, which makes it also an excellent deal. If you want to buy one of these processors at the current price you will need to act today, however, as the deal expires at 11:59 PM EST. Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. 1 Comment Winona Ryder Is Not Letting Anyone Forget She’s Married to Keanu Anna Kendrick’s Transformation is Turning Heads ET Deals: AMD Ryzen 7 2700x for $199 During Amazon Prime Day Easter Eggs In ‘E.T.’ You Only Notice As An Adult By Michael Sexton on July 16, 2019 at 12:56 pm The Sad Situation That Hayden Panettiere Is Living In Today Don’t Watch These Movies With Your Parents Extremetech may earn affiliate commissions from the shopping links included on this page. To find out more, read our complete terms of use. You Might Also LikePowered By ZergNet Things Only Adults Notice in ‘ThunderCats’ Grant Gustin Reveals Details For This Year’s Flash Costumelast_img read more

Jul
24

Elon Musk Starship Super Heavy Will Have 41 Total Engines

first_img Wesley Snipes Sounds Off On The Latest ‘Blade’ News By Ryan Whitwam on July 23, 2019 at 7:23 am 5 Comments Elon Musk: Starship, Super Heavy Will Have 41 Total Engines You Might Also LikePowered By ZergNet Willow Smith’s Transformation is Turning Heads The Surprising Reason Why Brandon Routh Is Returning to Superman Lilly From ‘Princess Diaries’ Is 36 Now and Gorgeous Helen From ‘Waterworld’ Is 56 Now and Incredibly Gorgeous Most spaceflight firms would never hang around on Twitter and randomly tweet information on upcoming rocket designs. But most companies aren’t SpaceX, and most CEOs aren’t Elon Musk. During his daily Twitter ramblings, Musk revealed that the Starship launch platform is now up to a total of 41 Raptor engines. Although, he jokes that the design is begging for just one more. In his initial tweet, Musk announced that the Starship Super Heavy would have 35 Raptor engines in total. After a request for clarification, Musk explained that the “full stack” of the Starship and Super Heavy launch vehicle will have 41 engines — 35 of those will be on Super Heavy and another six on the Starship itself. From what we know of the Starship’s design, the craft will have three Raptors optimized for use in the atmosphere and three others designed for vacuum usage.Before this most recent update, the Super Heavy was slated to have just 31 Raptor engines. Traditionally, rockets have relied on smaller numbers of more powerful engines. However, SpaceX has always gone the other way. According to Musk, the added complexity is outweighed by the redundant nature of having many engines. If one or two fail, the vehicle can still fly its mission. Full stack is 41 rn, but kinda beggin for just one more …— Elon Musk (@elonmusk) July 21, 2019Musk has explained many of the Starship’s design updates and milestones on Twitter. For example, the momentous test firing of the Raptor engine earlier this year and the name change from BFR (Big Falcon Rocket) to Starship, perhaps a more suitable name for something that could one day ferry 100 passengers to Mars. SpaceX is closing in on the first real test flight of the Starship in a configuration known as the StarHopper. That vessel will lift off, hover, and land safely. Late this year, the company could launch a high-altitude sub-orbital version of the Starship later this year. The first orbital flight is currently scheduled for 2020. At 41 engines for the full stack, the count is just one shy of the answer to life, the universe, and everything from The Hitchhiker’s Guide to the Galaxy. No one really knows why Elon Musk does the things he does, so it would not be shocking at all to see another engine pop up on the final Super Heavy. After all, this is the man who launched his car into space on top of the most powerful rocket in the world.Now read:SpaceX Starship Moves Closer to Launch With Successful Engine TestSpaceX Successfully Launches, Partially Recovers Falcon HeavyElon Musk Explains Why the Starship Will Be Stainless Steel Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 1shares This site may earn affiliate commissions from the links on this page. Terms of use. This Is Where ‘The Man With the Golden Voice’ Ended Up Sun Baby From ‘Teletubbies’ Is 22 Now & Unrecognizably Gorgeous The Very Latest On A Possible ‘Kill Bill Vol. 3’ Tagged In sciencespaceelon muskrocketsstarshipSuper Heavy Post a Comment 5 Commentslast_img read more

Jul
24

ET Deals Dell XPS New Core i5 Desktop 649 Apple AirPods wWireless

first_img Actors Who Could Barely Stomach Kissing Each Other on Screen Why Billy Hargrove from ‘Stranger Things’ Looks So Familiar 2 Comments This ‘Pirates of the Caribbean’ Star is Breathtaking in Reality The Sad Situation That Hayden Panettiere Is Living In Today With Independence Day just a few days away, online retailers are pushing out excellent deals are just about everything you can imagine. In addition to a well-built desktop and a Google Home mini speaker, you can also save today on a pair of Apple’s AirPods and a high-quality 4K TV.Dell XPS Tower Intel Core i5-9400 Gaming Desktop w/ 16GB DDR4 RAM, 256GB M.2 NVMe SSD and 1TB HDD ($649.99)This desktop comes loaded with an Intel Core i5-9400 hexa-core processor and 16GB of RAM. As is, it has plenty of power for everyday tasks and work projects. It can also be turned into a capable gaming desktop just by adding a graphics card. You can get it from Dell marked down from $899.99 to $649.99 with promo code 50OFF699.Apple AirPods w/Wireless Charging Case ($179.99)This set of Apple’s AirPods comes with a wireless charging case. Simply set the earbuds into the case whenever you are finished using them and they will automatically start charging. They also have support for Siri to quickly access your iPhone, and they can last for over 24 hours while listening to music. Amazon is offering these AirPods currently marked down from $199.00 to $179.99.Google Home Mini Smart Speaker ($25.00) Google’s Home Mini smart speakers come with several useful functions built in. As the name suggests, one of the key uses of this device is as a speaker for playing music, but it can also be used as an alarm clock and to make phone calls. It becomes more useful when used in conjunction with select other devices such as a Google Chromecast, as the Home Mini speaker can work as an interface to control these devices. Right now you can get one of these versatile speakers from Walmart marked down from $49.00 to $25.00.Alienware Aurora Intel Core i5-9400 Gaming Desktop w/Nvidia GeForce GTX 1660 Ti, 16GB DDR4 RAM, 128GB M.2 SATA SSD and 2TB HDD ($971.99)With a hexa-core Intel Core i5-9400 clocked at up to 4.1GHz and an Nvidia GeForce GTX 1660 Ti, this system’s ready to tackle the most graphically challenging games on the market today. Gamers will also appreciate the edgy Alienware case that features LED lights on the side panels. By using promo code LCS10OFF at checkout on Dell’s website, you can get this system marked down from $1,329.99 to just $971.99.TCL 65R617 65-Inch 4K HDR Roku Smart TV ($648.29)In addition to supporting both 4K and HDR content, this TV also has a localized dimming feature that helps to improve image quality by giving you deeper blacks with reduced light bleeding. You can get it from Amazon currently marked down from $1,299.99 to $648.29.Amazon Music Unlimited 4-Month Subscription ($0.99) For a limited time, you can get four months of Amazon’s Music Unlimited service for just $0.99. This service will allow you to listen to countless songs, and you can download and save them to your phone for easy listening when you don’t have access to the net. This deal is available exclusively to Prime members, however, and after this four-month period, the price raises to $7.99 per month. Note: Terms and conditions apply. See the relevant retail sites for more information. For more great deals, go to our partners at TechBargains.com. Extremetech may earn affiliate commissions from the shopping links included on this page. To find out more, read our complete terms of use. You Might Also LikePowered By ZergNet By Michael Sexton on July 2, 2019 at 3:19 pm The Most Offensive Video Game Characters of All Time This Is Where ‘The Man With the Golden Voice’ Ended Up ET Deals: Dell XPS New Core i5 Desktop $649, Apple AirPods w/Wireless Charging Case $179, Google Home Mini $25 The Biggest ‘Arrow’ Plot Holes No One Ever Talks About Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. The Truth About Thor’s Jane Foster Tagged In et deals Post a Comment 2 Commentslast_img read more

Jul
24

Mobile Is Key to Boosting Guest Experiences Say Hoteliers

first_img Guest ExperiencesMarketing Technologymobile technologiesNewsOracleOracle HospitalityPersonalizedsavvy consumers Previous ArticleRCN Chooses TiVo’s Next-Gen Platform to Give Subscribers a Superior User ExperienceNext ArticleData Integrity: A Marketer’s Opportunity Today Mobile Is Key to Boosting Guest Experiences Say Hoteliers PRNewswireApril 26, 2019, 10:02 pmApril 26, 2019 But Many Not Prepared to Deliver Forward-Thinking Mobile Innovations Shows New SurveyA whopping 91 percent of hotel executives surveyed said mobile technologies are critical to improving guest experience and cultivating loyalty. But only 69 percent were confident in their organization’s ability to adopt and deliver those mobile experiences.“It’s clear that hotels need to provide mobile innovations to meet the requirements of today’s savvy consumers, yet some haven’t started their mobile journey. Customers want to be able to engage with brands wherever they are – booking a room from their child’s soccer game or ordering drinks while sitting poolside at the hotel. The properties that can’t deliver these kinds of mobile experiences will quickly lose to those that can make the engagement simple and seamless for their customers,” said Greg Webb, senior vice president and general manager of Oracle Hospitality.The 2019 Hospitality Benchmark – Mobile Maturity Analysis study, which was conducted by Oracle, focused on three key areas of mobility:The ability to offer WIFI to guests throughout the propertyGuest-facing apps to enhance the customer experience; andStaff-facing mobile to improve the hotel team’s daily operational workflowMarketing Technology News: Where’s Our Data? IDC Executive Brief – Data Control is Crucial for Success in Digital TransformationDespite high self-ratings for mobile utilization prowess, 50 percent of respondents expressed fear that their organization would be disrupted by more mobile-friendly competitors. So it was not surprising that 90 percent of the hotel executives surveyed agreed that mobile was critical to maintaining a competitive advantage. Ninety percent also added that guest experience could be improved by the ability to use smartphones to manage basic services such as booking a room and managing the check-in and check-out processes. And 91 percent said their guest-facing mobile app is the preferred way they’d like guests to request service from hotel staff.In addition to enhancing guest experience, 66 percent of respondents said reducing operational costs was another major driver for embracing mobility.Even with the high ratings for hotel mobile adoption, there is room for improvement in elevating the guest experience and providing personalized services via mobile – starting with awareness. Twenty-three percent of respondents agreed that they struggle to promote their guest-facing mobile app technology. The survey underscores the importance of offering guests incentives – such as free perks, drinks or discounted room service – to download and use hotel apps. In the absence of such mobile initiatives, it is essential for hoteliers to provide guests with other communication channels, such as texting, to quickly respond to their needs.Marketing Technology News: Primis Awarded Recertification of TAG Certified Against Fraud Seal by Trustworthy Accountability GroupThe majority of hotel executives believe that mobile technologies are critical to guest experiences, and Oracle believes that there are three areas they can focus on to improve the guest experience including empowering guests to take advantage of self-service tools, allowing guests to communicate with the hotel through their preferred channel, and continuing to invest in mobile technologies to reduce friction.Marketing Technology News: BSI Reports Top Supply Chain Themes for 2019last_img read more

Jul
24

eSentire Report Volume of UK Cyber Attacks Increased by Over 140 Percent

first_imgDropbox-themed phishing lures prove popular: Phishing campaigns simulating the look and feel of Dropbox’s email and website were the most successful type of phishing lure in the U.K.For businesses that store sensitive data in cloud storage, the success rate of the Dropbox campaign should be an eye-opening observation, as one compromised cloud storage account could give threat actors access to a company’s entire cache of sensitive files. UK Employees are Better at Preventing Phishing and Malware Incidents Than Their Global CounterpartseSentire, Inc., the global leader in Managed Detection and Response (MDR), announced the release of its UK Threat Intelligence Spotlight, an inaugural report that details the unique threat landscape that small and medium enterprises must contend with in the United Kingdom (UK).Over the last two years, eSentire’s European business has grown by over 90 percent, with the bulk of its expansion coming from customers within the UK. This broadened customer footprint has provided eSentire’s Security Operations Centers (SOCs) in Cork, Ireland and Waterloo Region, Canada with a sample size of data that allows for an in-depth examination of the threats facing UK businesses and a benchmarking of how they compare to similar companies around the world.The critical takeaway from eSentire’s UK Threat Intelligence Spotlight is that the global growth in botnet activity drove a 140 percent year-over-year increase in the number of cybersecurity incidents experienced by UK businesses. This increase in attack traffic also caused nearly 40 percent of small and medium enterprises in the UK to experience at least one cybersecurity incident.Marketing Technology News: Entercom and Nielsen Announce Data-driven Comprehensive AgreementAlex Jinivizian, Vice President, Strategy and International Marketing, eSentire said: “Publishing eSentire’s anonymised UK customer data allows security practitioners, IT decision makers and senior executives who are tasked with protecting their businesses to be better informed about the cybersecurity decisions they are making. We hope that this data will not only be a benefit to those businesses based solely in the U.K. but also be of benefit to international businesses that have customers, employees and offices in the region as well.”Marketing Technology News: Timothy Leonard Joins Kleinschmidt as Senior Vice President of Business InnovationOther significant findings from eSentire’s UK Threat Intelligence Spotlight include:UK employees are better at preventing phishing and malware attacks than their global counterparts:In the last 12 months, only 13 percent of UK businesses experienced some form of successful malware execution, compared to the global average of 17 percent.Over the same time period, UK businesses experienced 20 percent fewer phishing incidents.Because most malware and phishing incidents are initiated accidentally by employees, these lower rates indicate that the U.K. workforce in eSentire’s customer base may be better at adhering to email and web browsing best practices than employees in other countries. Alex JinivizianeSentireManaged Detection and ResponseMarketing TechnologyNewsSecurity Operations CentersThreat Intelligence Spotlight Previous ArticleLivePerson Releases World’s First Collaborative AI Technology, Empowering All Staff in an Enterprise to Assist Technologists with Bot BuildingNext ArticleVideo Conferencing Equipment Supplier, IVCi, Lists and Explains How Small Businesses Can Benefit from Video Conferencing UK companies had a high percentage of exploit attacks compared to the global average:27 percent of UK businesses experienced at least attempted exploit attacks between February 2018 and February 2019.This is the only occasion where the UK observed incident rate is ahead of the global average of eSentire’s customer base. This should serve notice to U.K. businesses to do a thorough examination of any exploitable services sitting on internal networks that are accessible from the internet. Marketing Technology News: IntelliMedia bags two Product of the Year Awards at NAB Show 2019 eSentire Report: Volume of UK Cyber Attacks Increased by Over 140 Percent in 2018 PRNewswireApril 30, 2019, 6:00 pmApril 30, 2019 Marketing and manufacturing are the most impacted industries:Marketing agencies are prime targets for cyberattacks, as they often will be contracted to work on campaigns well in advance of the release of a new product. The information secured from a successful attack could be sold to competitors or used to conduct insider trading.The fact that, at a rate level, marketing and manufacturing industries actually experience more successful cyber-attacks underscores the need for all industries in the UK to take a harder look at their cybersecurity posture, even when regulations are not forcing them to do so.last_img read more

Jul
24

Coil Unveils Monetized Platform for Content Creators

first_imgWith today’s launch, creators can for the first time post public and exclusive content via a customizable creator page on Coil which is automatically enabled for streaming payments. Creators who have their own website can monetize it with a simple tag.Those who want to support creators and the new Coil ecosystem can now join the community with a $5 monthly subscription. There are no subscription or membership fees to be a creator.Marketing Technology News: New Study Finds the Current State of Pay TV, OTT & SVOD in 2019As subscribers enjoy content, Coil streams micropayments to creators in real time using the Interledger Protocol, which allows any currency or asset to be used for sending and receiving payments. Creators have the option to be paid out in US dollars via check, ACH or wire transfer or in the cryptocurrency XRP. In the future, creators will have the option to be paid in any currency or asset using Interledger.Marketing Technology News: IntelliMedia bags two Product of the Year Awards at NAB Show 2019 Coil Unveils Monetized Platform for Content Creators PRNewswireMay 2, 2019, 7:43 pmMay 2, 2019 “Content creators are the fabric of the internet, but too few can make a living doing what they love,” said Stefan Thomas, CEO and founder of Coil, co-creator of the Interledger Protocol (ILP) and former CTO of Ripple. “People want writers, artists, and other creators to thrive. People don’t want their online experiences to be interrupted by ads and their data sold to the highest bidder. Coil is reimagining the way creators make money so that they can provide their fans with an effortless way to experience and support their work.”Marketing Technology News: STOMP Out Bullying™ Launches Emma, the First AI Platform Designed to Process and Respond to Cyberbullying Coil Provides First Look at Reimagined Business Model for Content Creators with Streaming Micropayments and an Alternative to Advertising and Site-By-Site SubscriptionsCoil, a San Francisco-based start-up founded by the former CTO of Ripple, announced its new publishing platform designed to help creators monetize their content. CoilInterledger ProtocolMarketing TechnologyNewspublishing platformSan Francisco-basedStefan Thomas Previous ArticleAdspace Networks Relaunches As LightboxNext ArticleAllbridge Redefines In-Room Entertainment with Interactive IPTV Solutionlast_img read more

Jul
24

Ubimo Location Intelligence Allows Kinetic to Connect the Digital and Physical Worlds

first_imgUbimo Bolsters Kinetic’s Ability to Elevate Out-of-Home Media into the Omni-Channel Planning Process with Digital and Behavioral Data to Drive and Verify Impact Ubimo, a leading location intelligence technology company will enable Kinetic US, the leading digital innovator in out-of-home (OOH) advertising, to provide real-time audience segmentation to any geographic entity to improve OOH campaign performance for their clients.By incorporating Ubimo’s technology, Kinetic will be able to apply any digital data set to the location of OOH and digital-out-of-home (DOOH) properties, optimize plans and access audience segmentation and insights at the individual place level. Leveraging these capabilities, Kinetic can connect digital data, audience movement and physical locations across the US, ranging from OOH properties to stores, venues and other points of interest (POIs). The platform will also enable Kinetic to attribute foot traffic lift to OOH campaigns.“Ubimo’s platform will empower Kinetic to better align our clients’ OOH and DOOH campaigns to the dominant digital strategies, tactics and measurement they rely upon to produce their best results. We expect to develop more impactful, effective plans that work with mobile to deliver optimized solutions that exceed our clients’ business and marketing objectives,” said Michael Lieberman, co-CEO of Kinetic US.Marketing Technology News: UserIQ Brings Mobile Application Support to the Customer Success MarketThrough machine learning methodologies developed specifically for OOH media owners and agencies, Ubimo is able to define POIs and desired audience types and, for example, rank or index over- or under-performing OOH properties and create audience segments or expand audiences with predictive modeling as well as attribute the impact of a campaign on lift and foot traffic. Anonymized and aggregated data are used for campaign planning and execution, as well as in-campaign and post-campaign insights. Its platform Polaris is used by leaders in OOH, Shopper Marketing and Retail.“We have built a technology that allows marketers to run audience-based planning and attribution in the physical world. By layering digital, location, and aggregated behavior data with Ubimo, marketers can now understand what places attract what audiences and therefore define the best properties for a campaign,” said Gilad Amitai, COO of Ubimo. “This technology will allow out-of-home, which has traditionally been siloed from the wider media mix, to be a strong part of the omni-channel strategy. We are excited to work with Kinetic, and see the ways they will leverage location intelligence as part of their continued commitment to innovation and success for their clients.”Marketing Technology News: United Airlines App Crowned Best of the Best with Webby Award WinIn December 2018, Forrester identified the need to connect the physical and digital worlds, and recognized Ubimo as one of the most significant location intelligence platform providers. The leading industry analyst firm gave it the highest possible scores for performance and execution of roadmap criteria, and noted its ability to embed decision making actions and experiences, which resonate with those in the OOH space, like Kinetic.According to Out of Home Advertising Association of America, 4% of total U.S. media spend is OOH. The current forecasts peg DOOH growth at 10% every year over the next four years. This year alone, the expectation is that digital will account for around 37% of the overall OOH spend, which is a 35% jump from 2018.Marketing Technology News: Yes, Mailchimp is Expanding into a Full-Fledged Marketing Technology Platform audience segmentationKineticLocation Intelligence TechnologyMarketing TechnologyNewsOOH campaignUbimo Previous ArticleSmall Business Customers Embrace AI-driven Insights and Advice Integrated Into Online and Mobile BankingNext ArticleForging Ahead with Rapid Growth, JumpCrew Secures an Additional $7.2 Million in Series B Funding Round Ubimo Location Intelligence Allows Kinetic to Connect the Digital and Physical Worlds for Out-of-Home (OOH) Advertisers MTS Staff WriterMay 17, 2019, 5:07 pmMay 17, 2019 last_img read more

Jul
24

How Sellersjson and OpenRTB Supply Chain Object Reinforces DSPsBuy Side Confidence in

first_imgRead More: How Automating Metadata Management Can Transform Data GovernanceWho is responsible for implementing it?SSPs/Exchanges are primarily responsible for implementing Sellers.json and OpenRTB Supply Chain Object. For sellers.json, they are expected to host a JSON file on their domain, something like chocolateplatform.com/sellers.json which will list all the sellers, resellers a particular SSP/Exchange is working with. This file will have information on each seller – seller Id (unique for every seller), type of relationship (Direct, reseller), seller domain and more. Buyers can review and examine these files anytime and match with ads.txt data for publishers. For OpenRTB Supply Chain Object, all bid request will contain these object primarily composed of nodes. Each node will represent a specific entity that participates in the selling of the bid request. Each valid complete Supply Chain Object shall include – asi (URL of the seller), pid (publisher id), rid (RequestId) and some more node identifiers. You can see the complete specs here: https://iabtechlab.com/sellers-json/Here is how a sample sellers.json file contains:Use case 1: Working with direct publisherAd request flow: Publisher -> Chocolate Exchange -> DSP’sAds.txt: DirectChocolate exchange seller.json{“seller_id”: “10001”,“name”: “Pub1”,“domain”: “pub1.com”,“directness”: “DIRECT”}Use case 2: Working with indirect publisherAd request flow: Publisher -> Indirect publisher -> chocolate exchange -> DSP’sPayment flow: DSP’s -> chocolate exchange -> Indirect publisher -> PublisherAds.txt: ResellerChocolate exchange seller.json for use case 2,{“seller_id”: “10002”,“name”: “Pub2”,“domain”: “pub2.com”,“directness”: “Reseller”}Here is how a Supply Chain Object will look :Use case 1: Working with direct publisherAd request flow: Publisher -> Chocolate Exchange -> DSP’s“schain”: {“complete”: 1,“nodes”: [{“asi”:”chocolateplatform.com”,“pid”:”10001″“rid”:”BidRequest1″}]}Use case 2: Working with indirect publisherAd request flow: Publisher -> Indirect publisher -> chocolate exchange -> DSP’s“schain”: {“complete”: 1,“nodes”: [{“asi”:”pub2.com”,“pid”:”101″“rid”:”BidRequest1″},{“asi”:”chocolateplatform.com”,“pid”:”10002″“rid”:”BidRequest1″}]}Where can I read more about it?IAB has released a set of detailed documents. Here it is:Press Release: https://iabtechlab.com/press-releases/iab-tech-lab-announces-two-new-technologies-to-build-more-transparency-trust-in-the-programmatic-supply-chain/Seller.json Specs: https://iabtechlab.com/wp-content/uploads/2019/04/Sellers.json-Public-Comment-April-11-2019.pdfOpenRTB Supply Chain Object Specs: https://github.com/InteractiveAdvertisingBureau/openrtb/blob/master/supplychainobject.mdRead More: How Salesforce CRM Improves Your Sales Pipeline and About Salesforce DX VCS ad frauddigital supply chainIAB Tech LabOpenRTBprogrammatic advertisingSellers.json Previous ArticleTechBytes with Mark Summerson (Nexmo) and Ryan Gosling (Callsign)Next ArticleInternet Marketing Company, fishbat, Discusses 3 Ways Architecture Companies Can Remarket to Customers How Sellers.json and OpenRTB Supply Chain Object Reinforces DSPs/Buy Side Confidence in Programmatic Advertising Sharad Kapoor4 days agoJuly 19, 2019 center_img What is Sellers.json and OpenRTB Supply Chain Object?IAB Tech Lab has come up with a new initiative to combat ad fraud in the digital supply chain. This new initiative comes as a package of two tools – Sellers.json and OpenRTB Supply Chain Object. The ads.txt initiative, which has seen rapid adoption in the last one year has helped to identify all direct sellers, a publisher has authorized to sell its inventory, however, it lacks transparency when multiple sellers – SSPs/Exchanges/Resellers are involved in selling the same ad impression. Sellers.json aims to fight fraud that might crop in due to this intricate chain of vendors involved in the sale of every impression. You can read in detail about these tools and how they work in our earlier blog here: https://chocolateplatform.com/faqs-sellers-json-and-openrtb-supplychain-object/Read More: We’re Are All Beginning to Recognize Our Creative Power – and Have Social Media to ThankWhy DSPs/Buy Side need it? These tools are designed to give programmatic buyers more certainty in the multiple vendors involved in the selling of the ad impression. Ads.txt is there to list all the direct vendors that a publisher has authorized to sell its inventory. However, as you may know, there are multiple intermediaries involved in the selling of each impression – exchanges, ad networks, resellers, etc. Ads.txt lacked tracking of this chain and many a time DSP/buy side did not know who the final seller is. This led to the entry of fraudulent players who benefited from the lack of transparency and ended up eating ad dollars. Sellers.json and OpenRTB Supply chain Objects are designed to add that extra layer of transparency and list all sellers, resellers involved in the selling of every impression, including the final seller in the chain.How does it benefit the DSPs/Buy side?Large scale adoption of ads.txt has helped combat ad fraud considerably. App-ads.txt adoption is picking up well too. All industry players have supported these initiatives which have immensely helped make the digital supply chain ecosystem more fair and transparent. With sellers.json and OpenRTB Supply Chain Object, buyers can further increase their confidence in programmatic vendors as now buy side gets concise and accurate information on every seller participating in the programmatic transactionKnow every reseller in the supply chain: With these two new tools, you get access to a list of all the intermediaries that are involved in selling the impression and not just the direct seller. Sellers.json is a public file that every SSP/Exchange is expected to host. Buyers can anytime study and validate the sellers.Track the final seller for every bid request: Supply Chain Object in every bid request ensures buyers see the complete trail of the bid right from the direct seller to any resellers involved in between to the final seller. Supply Chain is composed of nodes. The entire chain of nodes from beginning to end would represent all sellers who were paid for an individual bid request.Identify and eradicate fraudulent vendors: Buyers can now validate the sellers’ identity on ads.txt (authorized direct sellers), sellers.json (authorized intermediary sellers) and OpenRTB Supply Chain Object (bid request level tracking of the supply chain) and flag if any of the sellers are not listed in these filesWork with quality supply platforms: Buyers can take measures to work with supply platforms that have adopted these new tools. This will boost the adoption of high-quality digital supply chain standards and help the overall industry to stop losing money to ad fraud.last_img read more

Jul
24

Three Providers of Augmented Reality HeadMounted Displays for Commercial Use Named IDC

first_imgInternational Data Corporation (IDC) recently published an IDC Innovators report profiling three companies that have developed augmented reality (AR) head-mounted displays (HMDs) for commercial use. The three companies are Kopin, North, and RealWear.A new IDC Innovators report profiles three companies that have developed augmented reality (AR) head-mounted displays (HMDs) for commercial useAugmented reality technology brings information into the line of sight to the user. While most people will experience their first taste of augmented reality using their smartphone’s screen and camera, the real appeal for the enterprise is to bring AR into head-mounted displays to help drive new business processes, train new employees, and enable first-line workers. Companies are utilizing AR technology to streamline age-old processes to save both time and money. AR as a training mechanism is gaining traction as a wide range of enterprise organizations wrestle with huge swaths of employees aging out of the workforce and taking the knowledge with them. Finally, there is a strong interest in outfitting first-line workers who need to work hands-free.“As more companies explore the opportunities that augmented reality brings to the enterprise, the search for the right hardware for the job continues,” said Tom Mainelli, group vice president of Devices and Consumer Research at IDC. “Large firms such as Microsoft and Epson are often the first place IT buyers look (and for good reason). However, there are also smaller firms doing innovative work to bring products to market that fulfill the needs of IT buyers.”Marketing Technology News: Say It Now and Booxscale win Amazon’s European Alexa CupKopin is an established display maker whose HMDs feature a voice interface for hands-free interaction. The devices support a wide range of industry use cases and applications, making it easier to integrate into organizations.North offers a product that looks like regular glasses while offering a holographic display to bring information into view for the wearer and a finger-worn controller that lets the user interact with the information that appears in the see-through lens.RealWear offers ruggedized HMDs that leverage noise cancellation and voice recognition to drive 100% hands-free interaction for any environment. A suite of services offers help with deployment options, access to partner-created applications, and security.Marketing Technology News: Aprimo Recognized as Winner for 2019 Microsoft Media & Communications Partner of the YearThe report, IDC Innovators: Augmented Reality Head-Mounted Displays for Commercial Use, 2019 (IDC #US45155419), profiles three companies that have developed augmented reality (AR) head-mounted displays (HMDs) for commercial use. IDC currently tracks three types of AR HMDs: tethered, standalone, and screenless viewers. A tethered HMD connects, via cable or wireless connection, to a computing device such as PC or smartphone. Standalone HMDs have all the necessary processing, storage, and networking required (either in the headset, or connected via a purpose-built compute device). Screenless viewers utilize a smartphone for both computing and the display.Marketing Technology News: Selligent Marketing Cloud Study Reveal Digital Marketers Struggle to Deliver Consistent Omnichannel Experiences Three Providers of Augmented Reality Head-Mounted Displays for Commercial Use Named IDC Innovators Business WireJuly 4, 2019, 3:05 pmJuly 3, 2019 Augmented RealityIDCInternational Data CorporationMarketing TechnologyNews Previous ArticleThe Connected Car Is Poised for Acceleration and Hyper-PersonalizationNext ArticlePrimeMyBody Launches VERB’s Interactive Video CRM at Momentum 2019 in Austin, Texaslast_img read more

Jul
24

PDI Releases New CStore Shopper Report on Customer Behaviors Crucial to Loyalty

first_img C-Store Shopper ReportLoyalty Programsmarketing cloudMarketing TechnologyNewsPDIpersonalized messaging Previous ArticleMarTech Interview with Sarah Kennedy, CMO at MarketoNext ArticleNeongecko Inc. Launches “Neon AI Nano HTML” to Add Conversational AI to Websites PDI Releases New C-Store Shopper Report on Customer Behaviors Crucial to Loyalty Program Success Business WireJune 25, 2019, 5:38 pmJune 25, 2019 PDI, a global company with leading enterprise software solutions serving the convenience retail, petroleum wholesale and logistics industries, has released a report that provides insights into c-store shoppers’ behaviors toward loyalty programs and recommends actionable strategies on how c-stores can improve their programs to attract new members and increase foot traffic.“Having a loyalty program is not enough in today’s competitive market. What’s crucial is the program’s ability to keep existing customers returning and spending more with every visit, and convert regular consumers into loyal members”“The C-Store Shopper Report: How to Fuel Customer Loyalty” is based on a survey of 2,221 consumers and 239 US retailers. It was conducted by a third-party research firm, Researchscape, earlier this year. Study results confirmed the popularity of convenience stores and their loyalty programs alike. The vast majority of US adult consumers — 89 percent — have visited a c-store in the last six months. Meanwhile, loyalty program membership is expanding, with 42.5 percent of consumers saying they belong to a c-store loyalty program, up 6 percent from 2017.“Loyalty programs are extremely popular because they work. The good news is most c-stores have a program in place. The not-so-good news is that they haven’t maximized their programs to increase foot traffic and encourage higher spending,” said Brandon Logsdon, senior vice president, Marketing Cloud Solutions at PDI. “Our latest report provides first-hand data that c-store owners, operators and marketers can use right away to understand their customers better and improve the performance and outcomes of their loyalty programs.”Marketing Technology News: LiveVox and TDECU Share Keys to Optimizing the Customer Experience in a Digital Environment at CCW 2019The report provides unique insights into how c-store customers and operators view loyalty programs. It covers the following areas:A profile of the average loyalty member, including age, education level and income.Why shoppers visit convenience stores and why they choose one c-store brand over another.Why shoppers join loyalty programs.What c-store operators consider their most serious challenges.The top priorities for c-store operators in relation to their loyalty programs.While the study paints a picture of an overcrowded market and fierce competition for customer loyalty, it also presents many opportunities. C-store operators identified “decreasing store visits” and “attracting new customers” as two of their biggest concerns. Their loyalty programs can help address both. However, they must first revitalize their programs in three ways: promote customer awareness, increase personalized messaging and take advantage of what technology can offer to improve their capability to interact with members in multiple channels.Marketing Technology News: GoSpotCheck Gains Valuable Leadership Expertise with Five Additions to Management Team“Having a loyalty program is not enough in today’s competitive market. What’s crucial is the program’s ability to keep existing customers returning and spending more with every visit, and convert regular consumers into loyal members,” said Logsdon.The new report builds upon a similar research report launched by Excentus last year. PDI, which acquired Excentus last year, has expanded the scope of the independent study to include information from c-store operators, in addition to consumers and c-store shoppers.Marketing Technology News: Medallia Names Software Industry Veteran Rob Bernshteyn to its Board of Directorslast_img read more

Jul
24

Kathanayakudu to PM Narendra Modi 5 Biopics You Can Revisit

first_img anupam kherBal ThackeraygandhiJayalalithaa First Published: May 24, 2019, 10:49 AM IST Actor Vivek Oberoi is busy for the release of Omung Kumar’s PM Narendra Modi, where he is playing the titular role. The film, which is slated for release on May 24 had earlier hit a snag. The makers were planning to release the biopic on the day the Lok Sabha election kicked off, but the Election Commission ordered a stay on its release on the grounds that it could affect the Lok Sabha Election Results 2019. PM Narendra Modi traces the journey of Narendra Modi, from being a tea seller to becoming the Prime Minister of the biggest democracy in the world.As India gears up to watch the Prime Minister Narendra Modi biopic on the big screen, we take a look at a few of the other political biopics that have left or will leave a mark on Indian cinema. NTR Kathanayakudu: Based on the life of popular Telugu actor-turned-politician, Nandamuri Taraka Rama Rao, NTR was the first big Telugu release of 2019. While the first part, NTR: Kathanayakudu, charted his journey as an actor, the second part, NTR: Mahanayakudu, will showcase his rise to fame as an iconic political leader. The film also saw Vidya Balan’s debut in Telugu movie with her role as Basava Ramatarakam.Thackeray: Released in January, the Abhijit Panse directorial follows the life of Balasaheb Thackeray, the founder of the Indian political party Shiv Sena. The film starring Nawazuddin Siddiqui as Thackeray and Amrita Rao as his wife was released on Bal Thackeray’s 93rd birth anniversary.The Accidental Prime Minister: Another January release, the film was based on the 2014 memoir of the same name by Sanjaya Baru. It stars Anupam Kher as Manmohan Singh, the economist and politician who served as the Prime Minister of India from 2004 to 2014 under the United Progressive Alliance.The Iron Lady: Though not yet released, director A Priyadarshini had, on the second death anniversary of former Tamil Nadu Chief Minister J Jayalalithaa, announced that he will be making a biopic on the politician titled The Iron Lady. The titular role for the same will be played by Nithya Menon.Gandhi: The 1982 epic historical drama film, often considered to be a classic, is based on the life of Mohandas Karamchand Gandhi, the leader of India’s non-violent, non-cooperative independence movement against the United Kingdom’s rule of the country during the 20th century. last_img read more

Jul
24

Director Anubhav Sinha Writes Open Letter Ahead of Article 15 Release

first_imgFilmmaker Anubhav Sinha, whose latest venture Article 15 is all set to hit the screens this Friday, has written an open letter addressing people offended by the trailer of his film. He says that the film in no way disrespects any particular community. An open letter to all offended from my film’s trailer #ARTICLE15 pic.twitter.com/LE8QTjpkLx— Anubhav Sinha (@anubhavsinha) June 26, 2019 The trailer of the film shows two young girls of a village brutally raped and murdered, their bodies hanging from a tree. It shows the girls — whose families are marginalised and forced to work as laborers — were targeted because they demanded a hike of Rs 3, in their daily wages. Anubhav SinhaArticle 15Ayushmann Khurranaopen letter First Published: June 26, 2019, 6:44 PM IST Earlier, there were reports that the Brahmin community was not happy with the film’s trailer. The film depicts how caste equations are prevalent in the area. The trailer also mentions that the crime was committed by one ‘Mahantji ke ladke’. Mahantji is mentioned as a Brahmin of the highest order and this has upset the Brahmin community.Scenes from the trailer show how the people in the area believe that the Dalits have no right to demand higher wages, and their status is only what the ‘upper caste’ deems fit for them.Ayushman Khurana, who plays the police officer investigating the case, is a Brahmin and deals with the caste complexities of the case.(With inputs from agencies) last_img read more

Jul
23

Chandrayaan 2 to be Launched on July 22 Week After Aborted Attempt

first_img Chandrayaan-2indian space research organisationISRO First Published: July 18, 2019, 11:13 AM IST New Delhi: The launch of Chandrayaan-2, India’s most ambitious mission to the moon that was aborted at the eleventh hour due to a technical glitch, has been rescheduled for July 22 at 2.43pm.Announcing the fresh date, ISRO tweeted: “Chandrayaan-2 launch, which was called off due to a technical snag on July 15, 2019, is now rescheduled at 2:43 pm IST on Monday, July 22, 2019.” Chandrayaan-2 launch, which was called off due to a technical snag on July 15, 2019, is now rescheduled at 2:43 pm IST on Monday, July 22, 2019. #Chandrayaan2 #GSLVMkIII #ISRO— ISRO (@isro) July 18, 2019In an anti-climax of sorts, Chandrayaan 2 was called off in the early hours of July 15 after the Indian Space Research Organisation encountered a technical snag.“A technical snag was observed in launch vehicle system at 1 hour before the launch. As a measure of abundant precaution, #Chandrayaan2 launch has been called off for today. Revised launch date will be announced later,” ISRO had tweeted earlier. The snag was reportedly noticed when the cryogenic fuel was being loaded.“The technical snag was noticed during the cryogenic fuel was being loaded. We have to approach the vehicle to assess the problem. First, we have to empty the fuel loaded in the rocket, then the rocket will be taken back for further investigation,” news agency IANS quoted a source as saying.last_img read more

Jul
22

New iPhone 18W USBC charger leak has us hopeful

first_imgStory TimelineIf iPhone X Plus has no cord, which Android will follow?Kuo: LCD iPhone in September, iPad Pro with Face IDiPhone X Plus, LCD iPhone dummies show what’s coming next Apple may not quite be ready to ditch wired iPhone charging for wireless, but a leaked charger said to be the new in-box accessory does suggest it’s finally switching to USB-C. The 2018 iPhone range – expected to consist of three handsets, all of which will have the same “notched” screen design as the current iPhone X – is likely to launch in September this year. The changes for 2018 won’t be limited to the smartphones themselves, however. Apple is finally said to be giving its in-box charger an upgrade, both on port and power. Most useful is the increase of power: right now, Apple includes a 5W charger with each new iPhone, which doesn’t actually support the smartphones’ fastest charging rates. According to a leaked image on Chinese site Chongiantou, via Mac Observer, however, that could be making way for an 18W charger instead. That would dramatically reduce the time it took to fully charge an iPhone. The charger also uses a USB-C port, rather than USB A.USB-C has proliferated through Apple’s MacBook and MacBook Pro range, but is yet to do the same in its mobile devices. Indeed, with the cables included as standard, it’s currently not possible to charge an iPhone X from a MacBook Pro. Instead, you need to buy either a USB-C to USB A adapter, or a USB-C to Lightning cable.AdChoices广告The mechanics of charging have been giving Apple some sleepless nights back in Cupertino, according to recent reports. Back when it first revealed the iPhone X, iPhone 8, and iPhone 8 Plus last year, Apple also showed off its own wireless charging pad. The Apple AirPower was to launch in 2018, the company promised, with the ability to recharge multiple devices simultaneously, and regardless of where they were placed on its surface. Leaks last month suggested actually delivering that in practice had turned out to be trickier than Apple expected. Meanwhile, more signs of the company’s long-term goals for charging emerged. One possibility the company had apparently considered was dropping the Lightning port on the iPhone X altogether, in favor of relying entirely on wireless charging. That, clearly, failed to transpire, in no small part because of the cost involved in including a wireless charging pad in the box rather than the cheaper wired charger, it was suggested. However, Apple is believed to still be working toward that vision of completely cable-free devices. Another device said to be in the works is a new case for AirPods that would apparently double as a wireless charger for the iPhone. This latest leak could still be a third-party charger emulating Apple’s aesthetic, of course. Still, it’s hardly an unlikely – or unexpected – shift from Apple. Even if this isn’t the specific accessory, we can probably expect something very similar in September.last_img read more

Jul
22

LG V40 ThinQ Review Unique in colorful quality

first_imgCameraLG did something unique with their multiple-camera smartphone – something almost no other smartphone company did in the past year: They made all three back-facing cameras usable and useful. One’s standard, one’s for 2x optical zoom, and the third is a wide-angle lens, and I find myself switching between the three on a fairly regular basis. There’s a feature with the camera app called Triple Shot. This feature is unique, but it’s a lot more bark than bite – it’s neat, but I’ve yet to find myself seeking it out or using it on purpose for anything other than testing for this review. The LG V40 ThinQ is a unique smartphone because of its multiple alternate trajectories in smartphone trends. This is a phone that amps up everything I loved about the LG V35 (my favorite phone of 2018). Instead of running with the trends of one smartphone company or another, LG seems to have done a professional job of pinpointing the best elements available in the hardware industry today – creating, in the process, one of what’s easily one of the most impressive phones of the tail end of this year. Cine Shot mode is far more interesting. Below you’ll see just one example of a Cine Shot video. More are included in the link below, too. Disclosure: SlashGear uses affiliate links, If you click on a link in this article and buy something we’ll get a small cut of the sale. Above and below you’ll see examples of what Triple Shot generates in the LG V40. I’ve sent the video files from the phone to my laptop and up to YouTube, as raw as they came. Notice the different ways the two sets of photos focused and re-focused on the points of their choosing. Overall quality of the LG V40 is varied, but what it lacks in consistency it more than makes up for with a wide range of actually useful features and options. The LG V40 doesn’t create the same “every shot is basically great” success rate that we’ve seen with phones like the Pixel (3, 2, 1), or the latest iPhones XS family, but it’s ready to stay on-par with the topmost shooters in the industry.BatteryBattery lasts a good 8 hours, but not much more on an average day. If you’re planning on using this phone purely for its camera – we’ve got a whole different ballgame on our hands. You can buy the LG V40 off-contract and without a SIM card or data plan and use it for its unique camera setup – and if you do so, you’ll find yourself with a fantastic amount of battery life on standby. The LG V40 lasted me an average of 8-9 hours with heavy usage – checking throughout the day, taking photos, playing videos, etcetera. Testing without any internet data active (with no SIM card), I’ve been running for two days now and still have 50% battery life left.Wrap-upMuch like each previously-released LG V-family smartphone, this unit’s gonna have a life well beyond your average phone, not least of all because of its built-in DAC for high quality audio and its multiple camera options and decent photo and video quality. I recommend that as SOON as you purchase this smartphone, you get a protective case of some sort to keep this phone in mint condition. The industrial design of the machine will remain beautiful for years to come.If you buy this phone through a carrier like Verizon, you’ll find both the Arora Black and Moroccan Blue editions for $20.42 a month for 24 months. That ends up being around $490, which seems like a strangely good deal given Verizon’s retail price – which is $980. If you’re going to buy the LG V40 ThinQ from the web, you’ll find it for around $750 right now from Amazon. Otherwise it’s available for around $950 for the 64GB Aurora Black edition. center_img Sound and SoftwareUnder the hood this smartphone has a Hi-Fi Quad DAC and DTS:X 3D Surround sound for high audio quality. This phone produces a wide range of sound, full sound, the sort of sound you’ll not get from most other phones available on the market today. You’ll get this audio through the LG V40’s standard headphone jack, and you’ll get a bunch of granular controls for the audio in the smartphone’s main settings, like you see here.LG continues to use its own UI over Android, here, and it does OK. Switching from a more “vanilla” version of Android will take a little getting used to, especially considering the slight differences in switching between menus and such – but any and all hassles are trivial. The software moves quickly and I’ve yet to see a force-quit or error in any app or menu.The LG V40 has a Voice Assistant button that I do not need, and for which I was glad to find a disable option. However, if I was a big user of the Google Assistant, it’s nice to know that I have the option to turn this button’s functionality back on – or to launch Google Lens. I DO wish the button were able to be remapped to something more useful – like a camera shutter button.*Above you’ll see that I’ve mentioned that the notch can be hidden correctly on this smartphone. I mean that when the user chooses the option to hide the notch, they don’t automatically push the entire UI below the notch, rendering that display area useless. Instead, LG keeps the time, SIM status, Wi-fi status, battery, connectivity, and other small items in white on a black bar – allowing the area to continue to function while the rest of the display can be used completely by whatever app/game is open. HardwareThis smartphone rallies against the Samsung Galaxy Note 9 and the iPhone XS Max, carrying with it a display size and processor power to take on the most powerful smartphones in the industry. It has similar power and a similar display size – but due to its implementation of lighter materials than its competition and an overall size of 2.98 x 0.31 x 6.25 inches, this smartphone feels rather svelte.The LG V40 has a 6.4-inch display with 1440 x 3120 pixel display, while the Galaxy Note 9’s 6.4-inch display carries 1440 x 2960 pixels. The iPhone XS Max has a 6.5-inch display, the largest of the three displays, but it carries the smallest amount of pixels, at 1242 x 2688. That means the LG vs Samsung vs Apple phones have 537 PPI, 516 PPI, and 458 PPI respectively. AdChoices广告All three phones have the same environmental protection level at IP-68 for water and dust, but the LG V40 also has MIL-STD-810 certification for shock damage resistance, too. Both the Galaxy Note 9 and LG V40 have fingerprint scanners, the Samsung phone has an iris scanner, and all three devices have facial recognition. The LG and the Samsung have the same processor inside, while the iPhone has an Apple A12 Bionic chip.The Galaxy Note 9 has a slight advantage over the other two as it has a built-in stylus (a Samsung S-Pen), while Apple’s most unique feature is probably iOS 12, and the LG V40 is the only one of the three to feature three cameras on its backside. All three have built-in Qi-standard wireless battery charging, and both seem to have pretty comparable actual real-world battery life, though they each feature a slightly different sized battery – LG V40 has a 3300mAh battery – see the battery section below for a bit more info on that front.The LG V30 feels like a premium phone. It’s light, it’s a size I consider not too big, not too small, and it looks great. The version I’m reviewing here has a multi-tone backside, which means it changes colors depending on the angle at which you’re viewing it. Several different iterations of similar effects have appeared on smartphones released in the latter half of 2018, and more will appear in 2019. Above you’ll see the recently released Oppo F9 with its own color-changing backside.There’s a very subtle texture to the back of the LG V40 ThinQ. It’s not slippery like some glass phones can be, not grippy like silicone – it’s somewhere in-between. UPDATE: Apparently some real interesting work went into this tactile feel for this phone. The only issue I’ve had regarding the hardware is in the placement of the camera array on the back. Because of the location of the pill-shaped camera array, I find myself accidentally blocking at least one of three lenses with my finger, and far too often. If I only ever held the phone portrait style, it’d be totally fine – but I take the vast majority of my photos in landscape mode – which means there’s a bit of a learning curve for my left hand’s fingers. Not too much of a curve that its insurmountable, but it’s there nonetheless. In a feature posted earlier this year we got to know the feature Cine Shot – or get reminded of the feature, since we’ve seen similar features in phones from the past, but never implemented with such finesse as here with the V40. Cine Shot creates cinemagraphs, AKA moving pictures – where most of the image stays still but one part of the image moves. It’s one of those things you’ll get addicted to using – or you’ll use it once and forget about it forever. Story TimelineLG V40 ThinQ has Silky Blast pits for “proper” tactile feelWatch the LG V40 ThinQ Cine Shot mode in actionLG V40 ThinQ squeezes in 5 cameras and some surprisesWhy the LG V40 ThinQ’s five cameras aren’t overkilllast_img read more

Jul
22

Ford selfdriving robot helps employees focus on complex projects

first_imgFord has been testing Survival for nearly a year, during which time it determined the robot saves about 40 hours’ worth of employees’ time every day. Without the robot, workers would need to manually deliver parts and materials between stations.As with some other autonomous machinery, Survival utilizes LiDAR to keep an eye on its surroundings, making it possible for the robot to avoid obstacles and, when necessary, change its direction or take another route. Ford demonstrates this in the video above, where it shows the robot quickly avoiding a person walking toward it as one example.Engineering manager of Ford’s Valencia plant Eduardo Garcia Magraner said, “[Survival has] been on trial for almost a year now and has performed faultlessly to-date. It’s become quite a valuable team member.” The company anticipates moving the autonomous robot into full-time rotation and potentially expanding it to other facilities. Story TimelineFord leapfrogs GM to ink Rivian deal: All-new electric vehicle confirmedFord Self-Braking Trolley applies driver assistance tech to shoppingFord will let Amazon deliver packages into cars for safekeeping Survival knows the layout of the Ford plant located in Valencia, Spain, the company said in an announcement detailing the robot. The machine wasn’t created to replace jobs, but instead to serve human workers by delivering items between stations on its own. Survival features 17 slots for holding materials loaded by human workers.center_img Ford has been testing the use an autonomous robot called Survival that enables factory workers to focus on more demanding, complex tasks, the company has revealed. The robot was built by Ford engineers as a way to offload mundane, rote tasks that would otherwise take up engineers’ time. The robot is operating at a Ford plant in Spain.last_img read more

Jul
22

Gogo is working on a 5G network for planes in the US

first_imgStory TimelineGogoro just picked up $300m in funding: Here’s what they’ll spend it onGogoro reveals four-wheel EV plan for Japan expansionT-Mobile will give everyone free in-flight Gogo WiFi on Labor Day In-flight Internet company Gogo is developing a 5G network for aviation, it announced on Wednesday, with the stated goal of commercial availability in the US and Canada in 2021. Gogo is working on a new air-to-ground (ATG) network intended to serve commercial regional jets, as well as smaller mainline jets operating in North America and business aircraft. If everything goes as planned, Gogo will launch its 5G service at the same time as competing terrestrial networks go live, giving travellers a similar experience when in the air. Gogo CEO Oakleigh Thorne said the new network ‘is the next step in our technology evolution and is expected to deliver an unparalleled user experience…’That experience, according to the company, will include high speeds combined with low latency and network-wide redundancy. The company’s existing infrastructure will be used to build the new network; the existing 3G and 4G Gogo offerings will remain live in the US and Canada as backup options in the absence of 5G availability, however.Under this availability, users will enjoy much faster Internet speeds while on an airplane, enabling them to stay connected with people on the ground, play mobile games, and get work done. AdChoices广告The 5G connectivity will be delivered to supported aircraft using a proprietary modem from Gogo, as well as unlicensed 2.4GHz spectrum and beamforming tech. It’s unclear where the new 5G network will be available first, but the company confirmed to The Verge that it will first launch on a ‘few towers’ for testing purposes.last_img read more