review: in western economics "utility theory", is refers to the consumer gains from the consumption of goods and services in the sense of satisfaction, it is a psychological concept, subjectivity, this knowledge is known as the "hunger" marketing in marketing.
limited mobile phone red rice "1 minutes and 08 seconds have been sold, 0 minutes and 25 seconds has been sold out, this is millet machine to enter the Taiwan market to 2013 at the end of the impression, however, through even bargain Committee July 31, 2014 committee meeting, the 3 wave of network buy red rice mobile phone Taiwan millet communications company held at the end of last year. The quantity of goods false advertising, Taiwan millet NT $600 thousand, this is a classic case of hunger marketing, It is often seen. in the modern commercial marketing practices, but government punishment seems very rare.
has been to the Japanese tourists are aware of the most frequently played by Japanese businessmen marketing practices, is limited to the shell. It is often said that the limited sale, this is an economic version of the "double regulations prescribed time, place to buy, especially Japan is really limited! For example: Hokkaido melon is very famous, Japan Morinaga milk sugar will make a [Hokkaido Limited – the Department of Zhang Hami], meaning you are only here to buy, go to other places to buy. So many people often go to Hokkaido tourism will bring back jelly melon.
, in the western economics "utility theory", is refers to the consumer gains from the consumption of goods and services in the sense of satisfaction, it is a psychological concept, subjectivity, this knowledge is known as the "hunger" marketing in marketing.
businessmen use "premise of hunger" marketing is the product brand and product quality has enough power, and then use the hunger marketing to make its value and appeal with amplification, sales continued to lay the foundation for later, and the establishment of loyal fans. So hunger marketing can not be simply understood as the amount of low price, credit brand, quality products, flexible marketing is the key, is the foundation.
hunger marketing is not a flash, activity, object (limited member, student or women), quantity, area and period limit, the pre-sale registration, the phenomenon is actually hunger marketing for having heard it many times, because they are in line with the characteristics of hunger marketing in the business control product supply, resulting in shortage of illusion, create an atmosphere of panic buying etc.. Therefore, we say that hunger marketing is not a new marketing strategy, but not what peerless too profound to be understood.
consumer shopping is often an impulsive decision, how to stimulate the consumer "irrational", is not only attractive low price strategy only, more important is to create a "sense of crisis" atmosphere, to lure consumers in the shortest time to qiantaochulai.
with "limited" to create a sense of crisis, stimulate consumption, seems to have become a regular marketing strategy, an indispensable ring. This intense approach, with the industry in recent years >