Dangdang new LOGO: Dangdang monkey

Sina

technology news in October 27 in the afternoon, double 11 approaching, dangdang.com officially replace the LOGO, and with a new idea of "dare Dangdang" appearance. Dangdang announced a new cartoon characters – Dangdang monkey. This image through "havoc" four word slogan has been launched, many users believe that this year’s double 11, to start a war worthy of the name "cat dog monkey".

in the 11 electricity supplier war soon, Dangdang choose to conduct a comprehensive brand upgrade, at the beginning of many industry insiders said too risky. After all, Tmall, Jingdong have been fully prepared for double 11, at the promotional level to launch a fierce propaganda, Dangdang with a brand idea of the impact of the 15 anniversary of the eye is not dominant. In this regard, Dangdang CEO Li Guoqing said: the replacement of LOGO and brand new attitude is only the first step in the action dangdang. Behind "dare Dangdang" declaration, for consumers to bear all risks, dare to dare to create a better experience for users, dare to innovate at the way Buweijianxian is Dangdang business 15 years of faith and persistence. It is such a stick, we dare to make a comprehensive transformation of the Chinese electricity supplier to provide consumers with more and better choices." (skyline)