season, many consumers will start to purchase winter underwear products. For underwear store operators, how to do a good job of management is very important. If you need to rectify the store, you can look at what to start. Small make up a few points, hoping to help you better run underwear chain.
1, underwear business must emphasize the unified brand image
error: some dealers always like to follow their personal preferences and style underwear chain / chain store decoration and layout, the final effect of the image of the brand is not unified with the operating elements;
: the right brand underwear store, you must first understand the brand style of products and the development trend of the Corporation style and VI image as the standard to design and layout of stores, especially the VI unified image door, cabinet, cashier, landing aircraft which several image elements must be displayed with the total company.
2, store product structure to unify
misunderstanding: in the course of the business, many terminal vendors only favor those popular selling money, which is good to sell only into what goods.
: right brand lingerie chain / chain store, the store must focus on product structure is perfect, for example, is complete, the new series of varieties, the best-selling classic and special offer section ratio is moderate, reasonable, every kind of underwear products are designed and produced, each section they are required for consumer groups and their respective market, therefore, the chain store product design is complete, the objective is directly influence the types of consumer groups. Variety complete, available for more choices, in order to further meet the different needs of different consumer groups.
3, professional knowledge can not be ignored shopping guide
error: there are many terminal operators that store purchasing guide underwear only need to articulate, enthusiastic attitude on the line, whether they have the professional knowledge of underwear is not important, it can be sold goods. Only on the underwear chain staff training, the new product knowledge perfunctory, ignore sales skills.
underwear store operators need to think about business issues. Because you want to beat other competitors, you need to do their own management, find their own competitive advantage, and constantly improve their competitiveness. The above analysis points are worth learning for reference, I hope you join the business less detours, do a good job in investment management.