with a clear meaning and romantic taste of the dessert shop began to increase in the major business district, indicating that entrepreneurs began to increase the enthusiasm of the dessert shop. But for the first time entrepreneurs, open dessert shop is not an easy thing, the basic knowledge of the shop must be aware of. Here are six sets of common sense, dessert entrepreneurs can take a look at.
1, the layout of the store: the most basic should be clean and shiny, with bright windows and clean tables. When customers eat dessert, concerned about the taste of food, nutrition and health. As long as the quality of the dessert clearance, store clean and beautiful, do not worry about no business. Dessert shop than other stores should pay attention to the purchase of elegant and refined dishes, so that customers have a sense of comfort to see the tableware, think this store enough taste, it is worth visiting again.
2, product strategy: all related to the food industry, pay attention to the customer’s taste, the best way to attract repeat customers is to have their own special flavor. Cook dessert should hold a rather not to abuse the principle and types should be changed slightly, the discretion to change.
3, cost control: tables and chairs, bowls, spoons, kitchen utensils, raw materials, disinfection and other aspects of the refusal of the store prepaid rent plus the cost of disinfection cabinet can not save this equipment, because it is necessary for health work. Customers can also produce a sense of security when they see a sterilizing cupboard.
4, pricing strategy: to do the catering industry are very clear, the cost of dessert is very low, the price is flexible. The price, adjust to the local popular price, varieties, not Tandaqiuquan, due to greater financial pressure in the raw material preparation, and will lead to more waste of materials on the consumer side, will make the customer difficult choice of products.
5, product promotion: only local conditions, will get good results. In determining which goods need to be discounted, before that there is a definite point is the reason for the discount on the goods, but also to examine the goods conform to the purpose of sale, this is a very critical point. Choose popular products to promote unpopular products portfolio is also a relatively ideal practice. That is, we must adjust measures to local conditions, in order to obtain the desired promotional effect.
6, publicity strategy: distribution leaflets. Dessert chain printing leaflets to the cost is not high, but a lot of posters is for people to hand up and then threw out, so in the street aimlessly is useless, so according to the dessert chain products consumer groups targeted release.
no matter how good do dessert business, to master certain techniques open dessert entrepreneurs, blind to affirmative action is difficult to have good results. The introduction of the top six common sense is worth starting to understand the entrepreneur, from the store layout to product strategy and to the latter part of the publicity strategy, there are many links, open shop easily.