to do the clothing business, will always encounter the problem of unsalable goods, if not solve this problem, then the interests of the operators will suffer. Many people would like to open a clothing store, then how to deal with the clothing store unsalable products? Here are some tips for you.
a, employee mentality
clothing is different from other industries, products are not necessarily smooth unsalable, the product itself is good or bad, factors involves a series of problems including geography, climate, culture, fashion trends, staff attitude and so on, not to mention the marketing efforts.
if we pay more attention to it, we will find that most of the best-selling products in the store are quality, moderate style goods. And some good fabric, the design of new products are not necessarily good to sell. There are many reasons for this, and how should we guide the staff to look at the product correctly?
1, the product is popular, in addition to the design or features of the product, the key lies in the Purchasing Guide to the confidence and professional level of these clothes.
each piece of clothing is suitable for its customers, each piece of clothing with a matching color. Therefore, the best-selling goods to a certain extent, is suitable for the majority of customers to wear clothing, clothing is relatively easy to match. The flat sales, slow-moving products, because of our own confidence and professional level is not enough, did not help them find a suitable match, did not find suitable customers to wear.
2, "no clothes can not be sold, only those who can not sell clothes"!
and the realization of real product purchase, the key to solve the customer’s mind, our in-depth understanding of the goods, the goods selling point, product performance, why, how, how sales unsalable collocation can be approved by the customer to make a detailed analysis. Only after we recognize the product, the customer can understand this product for their own. Understanding of the product, is to learn, learn to learn, adhere to, adhere to adhere to.
3, there is no bad style, only bad collocation.
to learn more about these styles of matching, corresponding to the flat products, as far as possible so that the best-selling products to drive flat sales products, namely: choose to be able to sell products with a series of products or can be used with flat products. Flat products will become popular.
4, unsalable is not absolute, sometimes only partial. Even in the same area, there may be two different situations in different shops.
is not what our customers are different, maybe just because there are more people in other stores