now increasingly mature domestic Internet environment, competition is becoming increasingly fierce. However, in today’s Internet environment which is not a choice to start a free service is a controversial topic. After all, unlike the original situation of today’s Internet, Ma also said that ten years ago, the Internet provides free services for more customers, but ten years later, choose to provide free service, it is likely to be a dead end.

these words of Ma Yun may give newcomers a signal — the choice of free choice is tantamount to a dead end. But in Song Congming seems free is actually a false proposition. Why do you say that, in fact, the reason is very simple, the ultimate goal of entrepreneurship is to profit. Of course, you can also say that in order to ideals and beliefs, but if your business is not profitable, then rely on to support your ideals and beliefs?

we can then recall the words of Ma, ten years ago, the Internet business reason to take free measures is nothing more than in order to get more users to participate in, or can be called a rodeo. And then rely on a large user base to consider effective profit model.

so, why the current Internet situation to take such a free way is not or is it difficult to change it, Song Congming think, now the domestic Internet environment tends to mature. Whether it is the field of Internet or mobile Internet have been existing industry giants, if you try to fight, it’s likely to be a dead end.

of course, we can’t say it’s absolutely. After all, no one can guarantee that in the future the way out to the middle of. Just as Baidu has been a giant in the domestic search market, with more than 70% market share. But then suddenly out of 360 students take a piece of meat.

in the end can not defeat the giant us aside, but you don’t want to be these giants defeat even want to be a Internet business on the road of "Cheng Yaojin", then you must have Cheng Yaojin’s three axes". This three board ax is the three board it Song Congming think first, two core competitiveness, the value of the service is the three.

funds

funds for an Internet company is the lifeblood. Including Jingdong, Suning, Dangdang, etc. these large Internet companies are still relying on continuous financing to support the development of enterprises. If you are a start-up Internet companies, then money is more important for you, because this is the only way to support you go.

in particular, the Internet is now a complex entrepreneurial environment, product homogeneity is extremely serious. In this context, Internet companies fall into a vicious circle of competition. Although we all know that even if you are not even a free price can live. But if you can’t even do that. Then you can’t live. So, in this case