Abstract for start-up companies, the best way to choose is to segment the market and provide users with products, resources, and services that others cannot replace.
Tencent technology Fan Xiaodong reported on April 17th
with Ctrip, where to go, the same way network and other tourist products have increased business investment, and the way cattle to start the United States market, let the market of overseas tourism destination attention continues to heat up, expect more startups will join in this field.
tourism market is mainly divided into business travel and leisure tourism, and leisure tourism has two modes, one is starting to travel with the group, the main business has occupied tuniu income; the second model is the self-service tour users according to their needs, free choice, travel, tickets, and hotel all the local tourism products. Overall, compared with the group tour, self-help travel will be the main trend of future growth.
of course, the competition will become more intense, for start-up companies, the best way to choose is to segment the market, to provide users with irreplaceable products, resources, services. For example, there are positioned in the application of outbound travel Raiders, the next stop, located in the island tourism resort platform bubble sea, etc..
was about half a year I am interested in travel, is located in the United States travel market, recently has received millions of dollars in angel investment Morningside venture. I am interested in the former president of mango net Huang Zhiwen founded, the site formally launched more than two months time. Huang Zhiwen in an interview with Tencent science and technology, I am interested in the market positioning, business model, etc. a detailed analysis of the following is the Tencent technology to collate the contents of the interview.
1, why located in the United States self help travel market?
The number of outbound
in 2014 is expected to reach 114 million people, the Hong Kong and Macao excluding, about the true number of exit 50 million, the per capita consumption of 20 thousand, nearly trillion market, which is probably more than 60% tours, and most of them are under the age of 35, with the spending power, a strong willingness to young people.
walks inside the market, is expected to take about 30% tickets, I am interested in do is outside the ticket all destination products (about 420 billion market), and the next 10 years to the outbound market with two digit growth.
for the United States, the number of Chinese people to go to the United States in 2012 was 1 million 400 thousand, in 2013 was 1 million 780 thousand, in 2014 the number of people going to the United States to predict more than 2 million, according to the U.S. Department of commerce is expected in 2018 is more than 4 million. This is a large enough market segments, and the United States market information is asymmetric, vast territory, complex industry, there are language barriers, differences in living habits, etc..
2, outbound travel users pain points where?
pain points mainly include three aspects: where to play, how to play, pre ordered products.