If someone says that heaven can fall pie, no one will believe, but for the current Chinese Internet, many people believe that everything can fall, because now the Internet free lunch everywhere. From the beginning of the classover to send a registered Sohu to send Apple pretty much ice cream, from the 8d8d to send mobile phone to send the car from Albemarle, Easy Access free "Southern Tour" to Ctrip supermodel together, from a A to the dark horse investment winner quiz quiz, each big website to attract attention is The Eight Immortals Crossing the Sea Gexianshentong. Although the purpose of a variety of prizes in the final analysis is nothing more than a propaganda site to attract attention, but there is a big difference between the various activities, whether it is the mode of operation or activity. In this paper, the author divides them into six categories.
, a type of curry favour by claptrap
"sound bites" that cause people’s attention, "drama" is a public uproar, which become the object of public favorite. This type of award activity is the largest number of activities and the most easily copied, but also the lowest level. Type of curry favour by claptrap prize to a large number of activities, too numerous to mention it or to create new styles, creative win, such as classover send apple, or to attract users to a large amount of prizes such as the eyes, Albemarle to cars, ChinaRen award house etc.. For Internet users to participate in such activities as long as there is passion on the line, do not need too much technology. Because of this activity is simple and easy to operate, it is easy to attract users to participate. It is said that in the classover to send Apple activities, a student Internet users have been up to a basket of apples. However, people who participate in such activities are generally registered for the event, as the end of the event is not on this site is not necessarily a. Therefore, this type of activities organized by the site in addition to improve the visibility and the amount of registered users with water, the effect will not be as good as publicity. Especially the second schemes, because it contains the factor of unfair competition, often easy to bring internet users settle a matter by leaving it unsettled, complaining, but made it. For example, the ChinaRen prize house activities once for violating the (Anti Unfair Competition Law) and the business sector has been ordered to stop, as it is create a great sensation of events, the organizers expected.
two, long line fishing
long line fishing, is to put a long line to catch a big fish, which is adopted by a majority of the forum. This type of activities of the site is often a gradual increase in the benefits of bait to attract users to their own long-term website. This type of activity is the most commonly used to score the winner of the Internet users, such as investment in building the best in all the land through the jifenzhi to each post in the forums, netizens scoring, according to how many points will be divided into users, guests and patrons of VIP levels, and different levels of users can enjoy various services website. This method takes advantage of the psychological characteristics of the people, the Internet users will be attracted to their web site for a long time, for the site to create a relatively stable amount of users, and can have the same interests of people together. For web >