integration of the current situation of the major sites, the amount of a paid movie needs to be paid in the basic five yuan, the general opening of members can be free to watch. This function, get a spurt of development in 2014, many cinema blockbusters from the theater after the withdrawal of the file, to pay on demand split on the website.
film assassination of Kim Jeong-eun in the first week of the online video site overseas, pay more than $15 million to watch the box office results. As of now, the film production company SONY pictures announced the global opinion marketing expenditure figures to the outside world did not through the financial way. It can be predicted that the global marketing campaign, leveraging the North Korea in this world a sensitive topic, so as to obtain a bigger windfall gains. So, the problem is, the Chinese made films, whether through a similar way, the production of public opinion, and then in the video site on demand, so as to make a profit?
China which are currently available to pay for on-demand video site
China, currently has four video sites to split the world, they are Iqiyi, Tencent, Sohu, Youku video video and music network. These five sites are paid on demand function. At the same time, Thunder KanKan, movie network, PPTV and other video sites also have this feature. Each is committed to creating genuine video sites, have begun to pay attention to the issue of pay. 2012 years ago, a separate model for the payment of a film is not popular, mostly through the opening of the site members. The annual membership fee of the site is also dozens to several hundred dollars. After becoming a member, you can watch videos without advertising, and watch some VIP movies for free. These VIP movies, is the predecessor of the pay on demand.
since 2012, the major video sites pattern has been further reshuffle, Iqiyi, Tencent, Sohu, Youku video video and music network sites such as traffic rank gradually clear, some small video website was gradually annexed or Dutch act. To this end, the video site began to focus on the development of pay on demand function. Integration of the current situation of the major sites, the amount of a paid movie needs to be paid in the basic five yuan, the general opening of members can be free to watch. This function, get a spurt of development in 2014, many cinema blockbusters from the theater after the withdrawal of the file, to pay on demand split on the website.
What is the biggest obstacle to
‘s current pay on demand
I think it is the two major technical barriers. The first major technical barriers are the major video sites have not yet achieved seamless docking with the user’s bank card account. The second major technical barriers, the legitimate site to protect the authenticity of the video is weak, still can not resist piracy.
the first major technical barriers are well understood. Alibaba to Alipay, WeChat to WeChat wallet, these are website users seamlessly between bank card. At the end of 2014, WeChat movie tickets do the marketing, there is a slogan, is ten.