The new head of WeChat news

OCD hot selling, adorable crazy forwarding funny image…… What makes an image spread like a virus, and what emotions stimulate reading and sharing? Is there any difference in the willingness of people of different ages and genders to share?

 

 

The new head of WeChat news

OCD hot selling, adorable crazy forwarding funny image…… What makes an image like a virus spread? What is the emotion inspired reading and sharing? People of different age and sex are willing to share different reasons? Recently, the world’s leading multi-channel intelligent marketing service provider webpower learned by digital agency Fractl research on how people make a popular image to help you find the cause of reaction, image sharing by the virus.

researchers took three month period in the share of 50 images on the space Imgur.com of the top 100 best images in the free pictures, put to vote on Reddit.com, and investigated at the age of 800 users between the ages of 18-54 to find each photo induced emotion. Then use the RobertPlutchik affective wheel to classify these feedbacks.

 

in the survey, webpower found that many of the most popular images are to stimulate the positive emotions of respondents, and in particular, is closely related to happiness, interest, expectations and trust. Overall, the image is excited to share the first 10 emotions are as follows:

1 Entertainment (Amusement)

2 fun (Interest)

3 wonder (Surprise)

4 happiness (Happiness)

5 happy (Delight)

6 pleasure (Pleasure)

7 joy (Joy)

8 expectation (Hope)

9 favorite (Affection)

10 excited (Excitement)

at least can induce the image to be shared emotions are:

1 rage (Anger)

2 courtesy (Politeness)

3 frustration (Frustration)

4 suspect (Doubt)

5 embarrassment (Embarrassment)

6 despair (Despair)

7 pain (Hurt) >